VALERIE WESTRELIN – Department director, Marketing for Luxurious brand at ISEFAC Lille – France – Communicaton and Marketing business School
Since 2010, Valerie teaches marketing for luxury brands in a business School. The brand DNA analysis, strategic luxe retailer positioning and the gen Y, X, Z behavior impact, are the favorite topics that Valerie studies. These topics are implemented through multiples projects such as, marketing for Wine, Perfumery, Fashion, Communication events, Caritative actions.
To that extent Valerie’s expertise is to align the marketing actions with the brand DNA and the desired addressable market in the luxurious area.