A bird-eye view of the programme


Thursday July 5th - Exclusive estate visit and opening dinner

AR Lenoble - 35 rue Paul Douce - 51480 Damery

Meet groundbreaking and benchmark winegrowers, taste their finest cuvées, rejoice at the VIP dinner where curated wines and old vintages will magically pair with a dinner designed by a renowned chef – Gold members only


Visit of AR Lenoble's Haute-Valeur Environnementale-certified vineyards in the Grand Cru village of Chouilly on the Côte des Blancs, visit of the winery and the 18th century chalk cellars in Damery followed by a magnificent tasting


Apéritif Champenois
presented by Anne et Antoine Malassagne (AR Lenoble) and Nicole Rolet, Chêne Bleu


Welcome speech by Pauline Vicard, FM4FW Executive director


Keynote speech by Hugh Johnson, Historian and writer

8pm – 10.30pm

Opening dinner
Champagnes by AR Lenoble, Wines by Chêne Bleu, Cuisine by Chef Benjamin Gilles

Friday 6th of July - Collaboration and Communication - Shaping the future of the Fine Wine industry

AR Lenoble - 35 rue Paul Douce - 51480 Damery

8.30 am  Welcome teas & coffees and registration

9.00 am  Introduction speech by Pauline Vicard, Executive Director of FM4FW & Laure Raynal, CEO of La Co-Entreprise

9.15 am – 12.00pm  Round-table sessions
See below for detailed programme

12.00 pm- 2pm  “Define Fine Wine” Lunch

Don’t forget to bring a bottle that embodies your own definition of Fine Wine!

2pm – 5.30pm  Conferences and panel conversations See below for detailed programme

5.30pm-6.30pm  Transfer to Epernay


Friday 6th of July

Moët & Chandon - 20 avenue de Champagne - 51333 Epernay

6.30pm- 7.15pm  Moët et Chandon Cellar Visits

7.15pm – 7.45pm  Apéritif musical presented by Moët et Chandon

7.45 pm – 8pm  Welcome speech, Philippe Schaus, CEO Moët Hennessy, introduction by Michel Bettane, Editor-in-Chief, Bettane+Desseauve

8 pm- 10.30pm  Gala dinner
Champagnes and wines presented by Maggie Henriquez, CEO Krug and President LVMH Estates & Wines

Saturday 7th of July
Villa Collet - 14 boulevard Pasteur - 51160 Ay

8.15 am – 8.45am  Welcome teas & coffees and registration

8.45 am – 9.45am  Collective workshop : Understanding main trends

9.45 am – 10 am  Break

10 am- 1.00pm  Collective workshop: From big ideas to implementing actions, shaping the world of Fine Wine

1.00pm – 2.15pm  Lunch, Champagne and wine bar, presented by:
Champagnes: Sébastien Walasiak, cellar master, Champagne Collet
Wines: Dimitri Mesnard MS, Jackson Family Wines

2.15pm – 4.00pm  Changing the way we see the world : Film Screening and tribute to Anthony Bourdain “Wasted! The story of food waste in America”
prod. Anthony Bourdain, starring Dan Barber, Mario Batalli, Massimo Bottura

Introduction speech by William Carroll, Drink Director - Blue Hill Farm - USA

4.00pm – 4.30pm  Changing the way we see the world: Q&A with
Paul Grieco, Founder – Terroir- USA, Laurent Delaunay, Founder, Badet-Clément – France, Cathy Huygue, journalist, Forbes –USA

4.30pm- 5.00pm  Apéritif de cloture, presented by Abbotts & Delaunay

5.00pm  FM4FW 2018 closes
Starting at 5pm, the town of Ay is, very independently of FM4FW, celebrating King Henri IV, for those of you would like to celebrate his biennial visit. Sample the wine and food at the many Champagne houses which will be open and see the grand firework display with musical accompaniment. French Folklore guaranteed.

Creating High Value Content : this year’s roundtable topics Friday 6th July – 8.30 am – 12.00pm – AR Lenoble, Damery

Every year we host a morning of intensive and high level roundtables about cutting edge topics within the ecosystems that affect Fine Wine such as Fine Dining, luxury, sustainability, geopolitics, finance, tech, research... This year the roundtables are likely to encompass everything from Gen Z to Quantum information. The roundtables constitute an essential aspect of FM4FW in that they foster the opportunity for the creation of new thought, combining the best ideas in order to guide the best outcomes. The objective is to shape solutions to complex problems and forge a collective vision for the future. Participants are expected to collaborate actively to contribute their expertise, ideas and opinions to this process.

  1. Beyond Bling - The new definitions of luxury
  2. From planting to bottling – Big Ideas growing from Fine Vines
  3. Listening to- and answering - the Consumer – Are we really ready for conversation?
  4. Tech and Fine Wine – Hindrance or help?
  5. Innovative business models – Securing financial sustainability through structural and generational shifts
  6. Design, packaging and Instagram – Welcome to the age of visual language supremacy
  7. Sustainability – Think global, act local to secure the trifecta of economic, social and environmental profit

Inspiring Change - Conference Programme - TBC
Friday 6th July – 2.00 pm - 5.30pm – AR Lenoble, Damery

Futureshock – Disrupted global trade and the future of international commerce?

2.00pm - 2.45pm Moderator: Felicity Carter, Wine Business International

Keynote speech by His Excellency Alexander Yakovenko, Ambassador to the Federation of Russia - UK

Panel discussion with Eduardo Chadwick - Viña Errazuriz, Lulie Halstead – CEO Wine Intelligence, Bruno Kessler – International Federation of Wines and Spirits

An insight – An idea: The Economies of the Future, Shareholders vs Stakeholders creating Value for their Societies

2.45pm – 3.00pm Interview led by Robert Joseph, The Wine Thinker

Interview with Xavier Rolet, Formerly London Stock Exchange

Futureshock – Transformational changes in the energy sector

3.00pm – 3.45pm Moderator: Karina Robinson, Robinson Hambro

Panel discussion with Dr. Philip Comberg – Nubryte - Francis Gugen, SBM Offshore - Miguel Torres, Torres Vineyards

A new era : Exploring the role of Fine Wine towards a more inclusive society

3.45pm – 4.30pm Moderator: Eric Asimov, New York Times

Panel discussion with Maggie Henríquez, Krug - Dr Beverley Skeggs, London School of Economics – Reva Singh, Sommelier India - Valérie Westrelin, Groupe ISEFAC

Thrive, grow and disrupt : Conversation with the leaders of the 4th Industrial Revolution

4.30pm – 5.15 pm Conversation led by Elin McCoy, Bloomberg

Conversation with Ilya Dimitrov, Seldon - Maureen Downey, Chai Vault - David Gluzman, Global Wine Database – Rodrigo Sepuvelda Schultz, Expon Capital

New this year! FM4FW Ressource center and Hands-On Lab

Following our ethos of sharing and producing knowledge, FM4FW will this year be launching its Resource center and Hands-On Lab for the duration of the event. Read the latest research, have your favourite wine book signed, live wine through different sensorial experiences and play around with the latest technologies and designs.