FM4FW Think Tank

Defining Fine Wine, now and for the future, is not an easy thing. There are many considerations, many competing visions, and many potential outcomes. We believe that understanding this notion is an essential starting point for carrying on the mission of FM4FW, and for providing a global overview that will be the basis of further work and ongoing discussions.

Led in partnership with the delegates at the inaugural FM4FW Think Tank and other qualified contributors who shared their views, this white paper aims to bring together the vision of journalists, winemakers, retailers, sommeliers, marketing and technology companies, and customers from around the world, to better understand the complex dynamics of the fine wine industry and lead it into the future for decades to come.


Define Fine Wine White Paper


Global event report


Graphic recording of the workshop by Caroline Chapple.